Find out.

-What is a multinational corporation (MNCs)?

A multinational corporation (MNC) or transnational corporation (TNC), also called multinational enterprise (MNE) is a corporation or an enterprise that manages production or delivers services in more than one country. The International Labour Organization (ILO) has defined an MNC as a corporation which has its management headquarters in one country known as the home country and operates in several other countries known as host countries.

-Write a few lines about its characteristics.

The multinational corporations have an overall concept, maintains a global perspective on their business on markets, products and services, under which perceive the world as your target market. They are characterized by the employment of both country of origin and the country in which they settled. Free competition ceases to exist and becomes a situation of imperfect competition. Multinational corporations distort information through the control of advertising, which now extends to the production of complete lines of magazines or newspapers.


- State the main 5 industrial MNCs and the country they are from.

The biggest MNCs are : Coca-Cola Company, Microsoft, IBM, Intel ( all of the above are in the USA) and Sony (it´s in Japan).


-Could ZARA be a multinational? And Citroën?. Write a brief report about them.

Yes, Zara and Citroën are multinationals.

ZARA : is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega, who also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. The group is headquartered in A Coruña, Galicia, Spain, where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared with a six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead.

CITROËN : is a French automobile manufacturer. Founded in 1919 by André Citroën, it was the one of the world's first mass-production car company outside of the USA. Since 1976 it has been part of PSA Peugeot Citroën, and its headquarters is on rue Fructidor, in Saint-Ouen, Seine-Saint-Denis, near Paris. Originally a mass-market car maker with relatively straightforward designs, Citroën shocked the world in 1934 with the innovative Traction Avant, the world's first mass-production front wheel drive car.